Network Marketing
Industry challenges
This popular business model, also known as Referral Marketing, lets direct-selling companies better engage with customers and turn them into advocates for their products. It allows for quick market penetration in a relatively short period of time by encouraging people to build their own teams of people to sell products on their behalf. New technology lets an individual business owner reach out farther than ever before, which results in complex hierarchical structures and reporting lines that can span the globe. To succeed with this model, companies need to be able to manage and support their business lines.
How we can help
We have a deep understanding of this unique business model and organizational structure. Managing the complexities involved needs very specific security requirements for data access and large-scale data volumes. We can help you leverage the power of Salesforce to address these and other business and operational needs. We’ll help you to not only manage and monitor people’s activities, but also to engage with them and deliver the tools they need to succeed.
Find out more in the Forever Living Case Study
Consumer Packaged Goods
Industry challenges
CPG businesses operate in one of the most competitive industries around—one that requires them to constantly adapt to rapidly changing market conditions. CPG distribution businesses work with products that often have short product cycles and relatively low switching costs, making it critical for them to be able to anticipate customer needs and act fast. They face intense competition at the retail level, where businesses must continuously meet retailers’ demands, while still managing their infrastructure costs. At the same time, there is also a relentless battle with competitors over market share.
How we can help
We equip CPG distribution businesses with the right technology to keep up with their ever-changing markets. By implementing a customized set of cloud-based solutions, you can easily manage information and activities pertaining to partners, distributors and retailers. We can also help you enable field teams to accomplish more, by providing them with time-saving task management and order management tools that let them focus on selling and deepening relationships with partners—ultimately increasing revenues. And by working with us to gain instant access to business intelligence data—including key metrics and KPIs like Field Sales, Top line Revenue, Shrinks, Returns, and Buy Backs—you can stay on top of your CPG operations.
Retail
Industry challenges
Retail is one of the fastest evolving industries today, due to heightened competition brought about by technology. Modern day retailers not only compete for consumer top-of-mind and brand recognition, but also business intelligence—and how fast they can respond to insights and turn them to their advantage. This need has led to a rise in new data sources from which new insights can be collected and analyzed, which adds complexities around vital tasks such as reporting. How comprehensible your data is and how quickly the right people can access and make decisions relating to it ultimately determines retail business success.
How we can help
Our expertise in data and analytics helps you ensure that your critical business information is readily accessible and easily digestible by relevant users. We can help you analyze retail-specific operations and customer metrics and review business performance—providing insights into how people react or behave in relation to your retail activities. By streamlining the data gathering and data analysis process, you will gain that most valuable of business commodities—time. Imagine enjoying anytime, anywhere access to data from any time period or day part, and being able to more easily manage costs and monitor the effects of promotions and related activities.
Find out more in the Rubio's Case Study
Health & Life Sciences
Industry challenges
The Life Sciences industry is geared toward improving various aspects of human life, as well as encompassing other areas that directly or indirectly impact human health and wellbeing. The business of Life Sciences changes as rapidly as the Technology sector, and they go hand-in-hand when it comes to innovations and breakthroughs. This results in a complex environment, requiring meticulous attention to detail and a high level of responsiveness to unforeseen circumstances. As a sector that deals with the sacredness of human life, it must also be treated with the utmost care and sensitivity.
How we can help
Groundswell works with Life Sciences businesses to improve their business operations using a combination of existing and custom cloud solutions to create a unique digital experience for all their stakeholders. We create tools that simplify the reporting of clinical information and processing of results from various data sources. We set up personalized and branded environments to let you easily connect with your customers and partners to manage clinical test orders and populate test results. And we incorporate a variety of business processes to improve efficiency, including the ability to track and report on all related activities.